Privacy Policy


Privacy Policy


As of January 2023

Table of contents

    Identity and contact details of the data controller
    Contact details of the data protection officer
    General information on data processing
    Rights of the data subject
    Provision of website and creation of log files
    Use of cookies
    Contact via Email
    Hosting
    Usage of Plugins
    Integration of plugins via external service providers

    I. Identity and contact details of the data controller

    The data controller responsible in accordance with the purposes of the UK General Data Protection Regulation (UK GDPR) and other data protection regulations is:

    Eastern Owl ltd

    18A/20 King street, Maidenhead

    SL6 1EF

    United Kingdom

    01274 621992

    info@eyecareatmorrisons.co.uk

    www.eyecareatmorrisons.co.uk

    II. Contact details of the data protection officer

    The designated data protection officer is:

    DataCo International UK Limited

    c/o One Peak Partners, 41 Great Pulteney Street 2nd floor

    London W1F 9NZ

    United Kingdom

    +49 89 7400 45840

    www.dataguard.co.uk

    III. General information on data processing

    1. Scope of processing personal data

    In general, we only process the personal data of our users to the extent necessary to provide a functioning website with our content and services. The regular processing of personal data only takes place with the consent of the user. Exceptions include cases where prior consent cannot be technically obtained and where the processing of the data is permitted by law.

    2. Legal basis for data processing

    Where consent is appropriate for processing personal data, Art. 6 (1) (1) (a) UK GDPR serves as the legal basis to obtain the consent of the data subject for the processing of their data.

    As for the processing of personal data required for the performance of a contract of which the data subject is party, Art. 6 (1) (1) (b) UK GDPR serves as the legal basis. This also applies to processing operations required to carry out pre-contractual activities.

    When it is necessary to process personal data in order to fulfil a legal obligation to which our company is subject, Art. 6 (1) (1) (c) UK GDPR serves as the legal basis.

    If vital interests of the data subject or another natural person require the processing of personal data, Art. 6 (1) (1) (d) UK GDPR serves as the legal basis.

    If the processing of data is necessary to safeguard the legitimate interests of our company or that of a third party, and the fundamental rights and freedoms of the data subject do not outweigh the interest of the former, Art. 6 (1) (1) (f) UK GDPR will serve as the legal basis for the processing of data.

    3. Data removal and storage duration

    The personal data of the data subject will be erased or restricted as soon as the purpose of its storage has been accomplished. Additional storage may occur if this is provided for by the European or national legislator within the EU regulations, law, or other relevant regulations to which the data controller is subject. Restriction or erasure of the data also takes place when the storage period stipulated by the aforementioned standards expires, unless there is a need to prolong the storage of the data for the purpose of concluding or fulfiling the respective contract.

    IV. Rights of the data subject

    When your personal data is processed, you are a data subject within the meaning of the UK GDPR and have the following rights:

    1. Right to information

    You may request the data controller to confirm whether your personal data is processed by them.

    If such processing occurs, you can request the following information from the data controller:
        The purpose for which the personal data is processed.
        The categories of personal data being processed.
        The recipients or categories of recipients to whom the personal data have been or will be disclosed.
        The planned duration of the storage of your personal data or, if specific information is not available, criteria for determining the duration of storage.
        The existence of the right to request from the controller rectification or erasure of personal data or restriction of processing of personal data concerning you or to object to such processing.
        The existence of the right to lodge a complaint with a supervisory authority.
        Where personal data are not collected from you any available information as to their source.
        The existence of automated decision-making including profiling under Article 22 (1) and Article 22 (4) UK GDPR and, in certain cases, meaningful information about the data processing system involved, and the scope and intended result of such processing on the data subject.
        You have the right to request information on whether your personal data will be transmitted to a third country or an international organization. In this context, you can then request for the appropriate guarantees in accordance with Art. 46 UK GDPR in connection with the transfer.

    2. Right to rectification

    You have a right to rectification and/or modification of the data, if your processed personal data is incorrect or incomplete. The data controller must correct the data without delay

    3. Right to the restriction of processing

    You may request the restriction of the processing of your personal data under the following conditions:
        If you challenge the accuracy of your personal data for a period that enables the data controller to verify the accuracy of your personal data.
        The processing is unlawful, and you oppose the erasure of the personal data and instead request the restriction of their use instead.
        The data controller or its representative no longer need the personal data for the purpose of processing, but you need it to assert, exercise or defend legal claims; or
        If you have objected to the processing pursuant to Art. 21 (1) UK GDPR and it is not yet certain whether the legitimate interests of the data controller override your interests.

    4. Right to erasure

    a) Obligation to erase
        If you request from the data controller to delete your personal data without undue delay, they are required to do so immediately if one of the following applies:
        Personal data concerning you is no longer necessary for the purposes for which they were collected or processed.
        You withdraw your consent on which the processing is based pursuant to Art. 6 (1) (1) (a) and Art. 9 (2) (a) UK GDPR and where there is no other legal basis for processing the data.
        According to Art. 21 (1) UK GDPR you object to the processing of the data and there are no longer overriding legitimate grounds for processing, or you object pursuant to Art. 21 (2) UK GDPR.
        Your personal data has been processed unlawfully.
        The personal data must be deleted to comply with a legal obligation in Union law or Member State law to which the data controller is subject.

    The right to deletion does not exist if the processing is necessary
        to exercise the right to freedom of speech and information;
        to fulfil a legal obligation required by the law of the Union or Member States to which the data controller is subject, or to perform a task of public interest or in the exercise of public authority delegated to the representative.
        for reasons of public interest in the field of public health pursuant to Art. 9 (2) (h) and Art. 9 (2) (i) and Art. 9 (3) UK GDPR.
        for archival purposes of public interest, scientific or historical research purposes or for statistical purposes pursuant to Art. 89 (1) UK GDPR, to the extent that the law referred to in subparagraph (a) is likely to render impossible or seriously affect the achievement of the objectives of that processing, or
        to enforce, exercise or defend legal claims.

    5. Right to data portability

    You have the right to receive your personal data given to the data controller in a structured and machine-readable format. In addition, you have the right to transfer this data to another person without hindrance by the data controller who was initially given the data, if:

    6. Right to object

    For reasons that arise from your particular situation, you have, at any time, the right to object to the processing of your personal data pursuant to Art. 6 (1) (1) (e) or 6 (1) (1) (f) UK GDPR; this also applies to profiling based on these provisions.

    If the personal data relating to you are processed for direct marketing purposes, you have the right to object at any time to the processing of your personal data in regard to such advertising; this also applies to profiling associated with direct marketing.

    7. Right to complain to a supervisory authority

    Without prejudice to any other administrative or judicial remedy, you shall have the right to complain to a supervisory authority, in the Member State of your residence, or your place of work or place of alleged infringement, if you believe that the processing of the personal data concerning you violates the UK GDPR. If you are located in the United Kingdrom, you shall have the right to complain to the ICO if you are unhappy with how we have used you data and/or believe that the processing of the personal data concerning you violates the applicable law. The ICO´s address: Information Commissioner´s Office Wycliffe House Water Lane Wilmslow Cheshire SK9 5AF Helpline number: 0303 123 1113 ICO website: https://www.ico.org.uk

    The supervisory authority to which the complaint has been submitted shall inform the complainant of the status and results of the complaint, including the possibility of a judicial remedy pursuant to Art. 78 UK GDPR.
    Provision of website and creation of log files

    1. Description and scope of data processing

    Each time our website is accessed, our system automatically collects data and relevant information from the computer system of the calling device.

    The following data is collected:
        Browser type and version used
        The user's operating system
        The user's internet service provider
        The IP address of the user
        Date and time of access
        Web pages from which the user's system accessed our website
        Web pages accessed by the user's system through our website

    This data is stored in the log files of our system. This data is not stored together with other personal data of the user.

    2. Purpose of data processing

    The temporary storage of the IP address by the system is necessary for the delivery of the website to the computer of the user. For this purpose, the user's IP address must be kept for the duration of the session.

    The storage in logfiles is done to ensure the functionality of the website. The data is also used to optimize the website and to ensure the security of our IT systems. An analysis of the data for marketing purposes does not take place.

    For the aforementioned purposes, our legitimate interest lies in the processing of data in compliance with Art. 6 (1) 1 (f) UK GDPR.

    3. Legal basis for data processing

    The legal basis for the temporary storage of data and logfiles is Art. 6 (1) (1) (f) UK GDPR.

    4. Duration of storage

    The data will be deleted as soon as it is no longer necessary for the purpose of its collection. The session is complete when the collection of data for the provision of the website is accomplished.

    If the data is stored in log files, this is the case after seven days at the latest. Storage beyond this is possible. In this case, the IP addresses of the users are deleted or alienated so that an assignment of the calling client is not possible.

    5. Objection and removal

    The collection of data for the provision of the website and the storage of the data in log files is absolutely necessary for the operation of the website. The user can object to this. Whether the objection is successful is to be determined within the framework of a balancing of interests.

    VI. Use of cookies

    1. Description and scope of data processing

    When you visit our website, we use technical tools for various functions, in particular cookies, which can be stored on your device. When you visit our website for the first time and at any time later, you have the choice of whether you generally permit the setting of cookies or which individual additional functions you would like to select. You can make changes in your browser settings or via our consent manager. Cookies are text files or information in a database that are stored on your hard drive and assigned to the browser you are using so that certain information can be passed to the entity that sets the cookie. Below we describe what kind of cookies we use:

    We use technically necessary cookies, which are required for the technical structure of the website. Without these cookies, our website cannot be displayed (completely correctly) or the support functions are not possible.

    The following data is stored and transmitted in the technically necessary cookies:
        Language settings
        Entered search terms
        Log-in information
        Storage of search queries
        Functionality of the website

    We use cookies on our website that are not technically necessary. Technically unnecessary cookies are text files that are not only used for the functionality of the website, but also collect other data.

    As a result, the following data will be processed:
        IP-address
        Internet user location
        Date and time of the website visit
        Tracking of the surfing behavior
        Linking the website visit with other social media platforms

    2. Purpose of data processing

    The purpose of using technically necessary cookies is to ensure the functionality of our website. Some functions of our website cannot be offered without the use of cookies. For these, it is necessary that the browser is recognized even after a page change.

    We need technical necessary cookies for the following purposes:
        Functionality of the website

    The use of technically not necessary cookies is carried out for the purpose of improving the quality of our website, its content and thus our reach and profitability. By setting these cookies, we learn how the website is used and can thus constantly optimize our offer. These cookies serve us particularly for the following purposes:

    Marketing purposes and user experience

    3. Legal basis for data processing

    The legal basis for the processing of personal data using non-technical cookies is Art. 6 (1) (1) (a) UK GDPR.

    The legal basis for the processing of personal data using technical cookies is Art. 6 (1) (1) (f) UK GDPR, legitimate interests.
    Contact via Email

    1. Description and scope of data processing

    You can contact us via the email address provided on our website. In this case the personal data of the user transmitted with the email will be stored.

    The data will be used exclusively for the processing of the conversation.

    2. Purpose of data processing

    If you contact us via email, this also constitutes the necessary legitimate interest in the processing of the data.

    3. Legal basis for data processing

    If the user has given consent, the legal basis for processing the data is Art. 6 (1)(a) UK GDPR.

    The legal basis for the processing of data transmitted while sending an email is Art. 6 (1) (1) (f) UK GDPR. If the purpose of the email contact is to conclude a contract, the additional legal basis for the processing is Art. 6 (1) (b) UK GDPR.

    4. Duration of storage

    The data will be deleted as soon as it is no longer necessary to achieve the purpose for which it was collected. For personal data sent by email, this is the case when the respective conversation with the user has ended. The conversation ends when it can be concluded from the circumstances that the matter in question has been conclusively resolved.

    The additional personal data collected during the sending process will be deleted after a period of seven days at the latest.

    5. Objection and removal

    The user has the possibility to withdraw consent to the processing of their personal data at any time. If the user contacts us by email, he can object to the storage of his personal data at any time.

    Email your request to info@eyecareatmorrisons.co.uk

    In this case, all personal data stored while establishing contact will be deleted.

    Email your request to info@eyecareatmorrisons.co.uk
    Hosting

    The website is hosted on servers of a service provider commissioned by us.

    Our service provider is:

    GoDaddy

    The servers automatically collect and store information in so-called server log files, which your browser automatically transmits when you visit the website. The stored information is:
        Browser type and version
        Used operating system
        Referrer URL
        Hostname of the accessing computer
        Time and date of the server request
        IP address of the user's device

    This data will not be merged with other data sources. The data is collected on the basis of Art. 6 (1) (1) (f) UK GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of his website - and server log files are therefore recorded.

    The server of the website is geographically located in the United Kingdom.
    Usage of Plugins

    We use plugins for various purposes. The plugins used are listed below:

    Use of Google Analytics

    1. Scope of processing of personal data

    We use Google Analytics, a web analysis service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA and its representative in the Union Google Ireland Ltd., Gordon House, Barrow Street, D04 E5W5, Dublin, Ireland (Hereinafter referred to as Google). Google Analytics examines, among other things, the origin of visitors, their length of stay on individual pages and the use of search engines, thus allowing better monitoring of the success of advertising campaigns. Google places a cookie on your computer. This allows personal data to be stored and evaluated, in particular the user's activity (in particular which pages have been visited and which elements have been clicked on), device and browser information (in particular the IP address and the operating system), data on the advertisements displayed (in particular which advertisements have been displayed and whether the user has clicked on them) and also data on advertising partners (in particular pseudonymised user IDs). The information generated by the cookie about your use of this website will be transmitted to and stored by Google on servers in the United States. However, if IP anonymization is enabled on this online presence, Google will previously truncate your IP address within member states of the European Union or other signatory states to the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there.
    On behalf of the operator of this online presence, Google will use this information to evaluate your use of the online presence, to compile reports on the activities of the online presence and to provide further services associated with the use of the online presence and the Internet use to the operator of the online presence. The IP address transmitted by your browser as part of Google Analytics is not combined with other data from Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of our website. Further information on the collection and storage of data by Google can be found here:
    https://policies.google.com/privacy?hl=en-GB

    2. Purpose of data processing

    The purpose of processing personal data is to specifically address a target group that has already expressed an initial interest by visiting the site.

    3. Legal basis for the processing of personal data

    The legal basis for the processing of personal data is the user's given consent in accordance with Art. 6 (1) (1) (a) UK GDPR.

    4. Duration of storage

    Your personal information will be stored for as long as is necessary to fulfill the purposes described in this Privacy Policy or as required by law. Advertising data in server logs is anonymized by Google's own statements to delete parts of the IP address and cookie information after 9 and 18 months respectively.

    5. Possibility of revocation of consent and removal

    You have the right to revoke your declaration of consent under data protection law at any time. The revocation of the consent does not affect the lawfulness of the processing carried out on the basis of the consent up to the revocation.
    You may prevent the collection and processing of your personal data by Google by preventing the storage of cookies by third parties on your computer, by using the "Do Not Track" function of a supporting browser, by deactivating the execution of script code in your browser or by installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser. your IP address) to Google and to prevent the processing of this data by Google by downloading and installing the browser plug-in available under the following link:

    With the following link you can deactivate the use of your personal data by Google:
    https://adssettings.google.com
Further information on objection and removal options against Google can be found at:
    https://policies.google.com/privacy?gl=EN&hl=en

    Use of Google Webfonts

    1. Scope of processing of personal data

    We use Google web fonts of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA and its representative in the Union Google Ireland Ltd., Gordon House, Barrow Street, D04 E5W5, Dublin, Ireland (Hereinafter referred to as Google). The web fonts are transferred to the browser's cache when the page is called up in order to be able to use them for the visually improved display of various information. If the browser does not support Google Web Fonts or does not allow access, the text will be displayed in a default font. When the page is accessed, no cookies are stored for the online presence visitor. Data transmitted in connection with the page view is sent to resource-specific domains such as https://fonts.googleapis.com or https://fonts.gstatic.com. It may be used to store and analyse personal data, in particular user activity (in particular which pages have been visited and which elements have been clicked on) and device and browser information (in particular IP address and operating system).
    The data will not be associated with any data that may be collected or used in connection with the parallel use of authenticated Google services such as Gmail.
    For more information about the collection and storage of data by Google, please visit:
    https://policies.google.com/privacy?hl=en-GB

    2. Purpose of data processing

    The use of Google Webfonts serves an appealing representation of our texts. If your browser does not support this feature, a standard font will be used by your computer to display it.

    3. Legal basis for the processing of personal data

    The legal basis for the processing of personal data is the user's given consent in accordance with Art. 6 (1) (1) (a) UK GDPR.

    4. Duration of storage

    Your personal information will be stored for as long as is necessary to fulfill the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes.

    5. Possibility of revocation of consent and removal

    You have the right to revoke your declaration of consent under data protection law at any time. The revocation of the consent does not affect the lawfulness of the processing carried out on the basis of the consent up to the revocation.
    You can prevent the collection and processing of your personal data by Google by preventing the storage of cookies from third parties on your computer, by using the "Do Not Track" function of a supporting browser, by deactivating the execution of script code in your browser or by using a script blocker such as a browser browser browser.B. Install NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.
    With the following link you can deactivate the use of your personal data by Google:
    https://adssettings.google.com
    Further information on objection and removal options against Google can be found at: https://policies.google.com/privacy?hl=en-GB

    Use of OpenStreetMap

    1. Scope of processing of personal data

    We use the OpenStreetMap plugin from the OpenStreetMap Foundation, OpenStreetMap FoundationSt John's Innovation Centre, Cowley Road, Cambridge, CB4 0WS, United Kingdom (Hereinafter: OpenStreetMap).
    We use the OpenStreetMap plugin to visually display geographic data and embed it on our online presence. The following data is processed by OpenStreetMap:
    -IP-address
    -Geographical data (point lines and areas with associated attributes and GPS tracking data)
    -Communication-related data
    -Session metadata
    - User ID and login name
    -Time & date of access
    -E-Mail address linked to the account
    -Network access data
    The provider of this online presence has no influence on the data transfer. The website, API servers, databases and servers for support services are currently located in the United Kingdom and the Netherlands. Further information on the collection and storage of data by OpenStreetMaps can be found here:
    https://wiki.osmfoundation.org/wiki/Privacy_Policy

    2. Purpose of data processing

    The use of OpenStreetMap takes place in the interest of an appealing representation of our online offers and an easy findability of the places indicated by us on the online presence.

    3. Legal basis for the processing of personal data

    The legal basis for the processing of personal data is the user's given consent in accordance with Art. 6 (1) (1) (a) UK GDPR.

    4. Duration of storage

    We have no information about the duration of the storage.

    5. Possibility of revocation of consent and removal

    You have the right to revoke your declaration of consent under data protection law at any time. The revocation of the consent does not affect the lawfulness of the processing carried out on the basis of the consent up to the revocation.
    You can prevent the collection and processing of your personal data by OpenStreetMap by preventing the storage of third-party cookies on your computer, by using the "Do Not Track" function of a supporting browser, by deactivating the execution of script code in your browser or by using a script blocker such as OpenStreetMap.B. Install NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.\Further information on objection and removal options vis-à-vis OpenStreetMap can be found at:
    https://wiki.openstreetmap.org/wiki/Privacy_Policy

    Use of Shutterstock

    1. Scope of processing of personal data

    We use functions of Shutterstock Inc., 350 Fifth Avenue, 21st Floor, New York, NY 10118 USA (Hereinafter referred to as Shutterstock). We use this plug-in to display embedded images. When you visit a page with a plugin, a direct connection is established between your computer and the Shutterstock server. Shutterstock receives information that you have visited our site with your IP address. This allows personal data to be stored and evaluated, in particular the user's activity (in particular which pages have been visited and which elements have been clicked on) and device and browser information (in particular the IP address and the operating system).
    We would like to point out that as the provider of the pages, we do not have any knowledge of the content of the data transmitted nor of its use by Shutterstock. Further information on Shutterstock's collection and storage of data can be found at:
    https://www.shutterstock.com/privacy

    2. Purpose of data processing

    The use of the Shutterstock Plug-In serves to improve the usability and loading speed of our online presence.

    3. Legal basis for the processing of personal data

    The legal basis for the processing of personal data is the user's given consent in accordance with Art. 6 (1) (1) (a) UK GDPR.

    4. Duration of storage

    Your personal information will be stored for as long as is necessary to fulfill the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes.

    5. Possibility of revocation of consent and removal

    You have the right to revoke your declaration of consent under data protection law at any time. The revocation of the consent does not affect the lawfulness of the processing carried out on the basis of the consent up to the revocation.
    You can prevent Shutterstock from collecting and processing your personal data by preventing the storage of third-party cookies on your computer, by using the "Do Not Track" feature of a supporting browser, by disabling the execution of script code in your browser, or by installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.\For more information about how Shutterstock can object to and remove your personal data, please visit:
    https://www.shutterstock.com/de/privacy

    Use of Font Awesome

    1. Scope of processing of personal data

    We use fonts from Font Awesome, a service of Fonticons, Inc., 6 Porter Road, Apartment 3R, Cambridge, MA 02140, USA (Hereinafter referred to as Font Awesome). The fonts are transferred to the browser's cache when the page is called up in order to be able to use them for the visually improved display of various information. Personal data may be stored, transmitted and evaluated, in particular device and browser information (in particular the IP address and operating system).
    If the browser does not support or prevent access to Font Awesome, the text will be displayed in a standard font.
    When you visit the site, Font Awesome will not accept cookies
    For further information on the collection and storage of data by Font Awesome, please visit:
    https://origin.fontawesome.com/privacy

    2. Purpose of data processing

    The use of Google Webfonts serves an appealing representation of our texts.

    3. Legal basis for the processing of personal data

    The legal basis for the processing of personal data is the user's given consent in accordance with Art. 6 (1) (1) (a) UK GDPR.

    4. Duration of storage

    Your personal information will be stored for as long as is necessary to fulfill the purposes described in this Privacy Policy or as required by law.

    5. Possibility of revocation of consent and removal

    You have the right to revoke your declaration of consent under data protection law at any time. The revocation of the consent does not affect the lawfulness of the processing carried out on the basis of the consent up to the revocation.
    You can prevent Font Awesome from collecting and processing your personal data by preventing the storage of third-party cookies on your computer, by using the "Do Not Track" function of a supporting browser, by deactivating the execution of script code in your browser, or by using a script blocker such as Font Awesome's "Do Not Track" function.B. Install NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.\For more information on how Font Awesome can be challenged visit:
    https://origin.fontawesome.com/privacy

    Use of Google Tag Manager

    1. Scope of processing of personal data

    We use the Google Tag Manager (https://www.google.com/intl/de/tagmanager/) of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA and its representative in the Union Google Ireland Ltd., Gordon House, Barrow Street, D04 E5W5, Dublin, Ireland (Hereinafter referred to as Google). With Google Tag Manager, tags from Google and third-party services can be managed and bundled and embedded on an online presence. Tags are small code elements on an online presence that are used, among other things, to measure visitor numbers and behavior, capture the impact of online advertising and social channels, use remarketing and targeting, and test and optimize online presences. When a user visits the online presence, the current tag configuration is sent to the user's browser. It contains statements about which tags are to be triggered. Google Tag Manager triggers other tags that may themselves collect data. You will find information on this in the passages on the use of the corresponding services in this data protection declaration. Google Tag Manager does not access this data.
    For more information about the Google Tag Manager, please visit https://www.google.com/intl/de/tagmanager/faq.html and see Google's privacy policy: https://policies.google.com/privacy?hl=en

    2. Purpose of data processing

    The purpose of the processing of personal data lies in the collected and clear administration as well as an efficient integration of the services of third parties.

    3. Legal basis for the processing of personal data

    The legal basis for the processing of personal data is the user's given consent in accordance with Art. 6 (1) (1) (a) UK GDPR.

    4. Duration of storage

    Your personal information will be stored for as long as is necessary to fulfill the purposes described in this Privacy Policy or as required by law. Advertising data in server logs is anonymized by Google's own statements to delete parts of the IP address and cookie information after 9 and 18 months respectively.

    5. Possibility of revocation of consent and removal

    You have the right to revoke your declaration of consent under data protection law at any time. The revocation of the consent does not affect the lawfulness of the processing carried out on the basis of the consent up to the revocation.
    You may prevent the collection and processing of your personal data by Google by preventing the storage of cookies by third parties on your computer, by using the "Do Not Track" function of a supporting browser, by deactivating the execution of script code in your browser or by installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser. your IP address) to Google and to prevent the processing of this data by Google by downloading and installing the browser plug-in available under the following link:
    https://tools.google.com/dlpage/gaoptout?hl=en
    With the following link you can deactivate the use of your personal data by Google:
    https://adssettings.google.de
Further information on objection and removal options against Google can be found at:
    https://policies.google.com/privacy?gl=EN&hl=en

    Use of Google My Business

    1. Scope of processing of personal data

    We use the Google My Business marketing platform of Google LLC, Gordon House, Barrow Street, 4, Dublin, Ireland (hereinafter referred to as Google).
    We use Google My Business for customer acquisition with optimized company profiles including the possibility of statistical analysis and contacting users.
    Cookies from Google are stored on your device.
    The following personal data is processed by Google My Business:
    - Contact data / Company data
    - Address data
    - E-mail addresses
    - Phone number
    - Opening hours
    - Location data
    - Credit card data
    - Reviews
    - IP address
    Further information on the collection and storage of data by Google My Business can be found at:
    https://policies.google.com/privacy

    2. Purpose of data processing

    We use Google My Business to develop statistical methods and to improve user behavior.

    3. Legal basis for the processing of personal data

    The legal basis for data processing is Art. 6 (1) (1) (f) UK GDPR. Our legitimate interest lies in the purposes of data processing mentioned under 2.

    4. Duration of storage

    Your personal information will be stored for as long as is necessary to fulfill the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes.

    5. Possibility of revocation of consent and removal

    You have the right to revoke your declaration of consent under data protection law at any time. The revocation of the consent does not affect the lawfulness of the processing carried out on the basis of the consent up to the revocation.
    Integration of plugins via external service providers

    1. Description and scope of data processing

    We integrate certain plugins on our website via external service providers in the form of content delivery networks. When you access our website, a connection is established to the servers of the providers used by us to retrieve content and store it in the cache of the user's browser. This allows personal data to be stored and evaluated in server log files, in particular device and browser information (e.g. IP address and operating system). We use the following services:
        Google Hosted Libraries des Anbieters Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland

    2. Purpose of data processing

    The use of the functions of these services serves the delivery and acceleration of online applications and content.

    3. Legal basis for data processing

    This data is collected on the basis of Art. 6 (1) (1) (f) UK GDPR. The website operator has a justified interest in the technically correct presentation and optimization of the website.

    4. Duration of storage

    Your personal information will be retained for as long as necessary to fulfil the purposes described in this Privacy Policy or as required by law.

    5. Objection and removal

    You can find information on objection and removal options regarding Google at: https://policies.google.com/privacy?hl=en

    For the processing of your personal data in third countries, we have provided appropriate guarantees in form of standard data protection clauses pursuant to Art. 46(2)(c) UK GDPR. A copy of the standard data protection clauses can be requested from us.

This privacy policy has been created with the assistance of DataGuard.

Privacy Policy


As of January 2023

Table of contents

    Privacy Policy Facebook Fan Page

    Privacy Policy Facebook Fan Page

    I. PRINCIPLES

    1. Joint controllers of personal data
    The purposes and means of processing personal data when visiting our Facebook page facebook.com/EyecareatMorrisons ("Facebook page") are jointly determined by Eastern Owl ltd, 18A/20 King street,, Maidenhead, United Kingdom ("Eastern Owl ltd")
    and Meta Platforms Ireland Ltd. ("Facebook") in accordance with Art. 26 of the EU General Data Protection Regulation (UK GDPR). This results from the fact that Eastern Owl ltd, as the operator of the Facebook page, by setting up such a page, allows Facebook to place cookies on the computer or any other device of the person visiting the Facebook page ("Visitor"), regardless of whether the Visitor has a Facebook account or not.

    Facebook assumes primary responsibility under the UK GDPR for the processing of Insights data and fulfils all obligations under the UK GDPR with regard to the processing of Insights data (including Articles 12 and 13 UK GDPR, Articles 15 to 22 UK GDPR and Articles 32 to 34 UK GDPR). In addition, Facebook makes the essentials of this Page Insights supplement available to the data subjects (the corresponding "Page Insights Controller Addendum" can be found here:
    https://en-gb.facebook.com/legal/terms/page_controller_addendum).
    Below you will find a description of how Eastern Owl ltd and Facebook handle your personal data when you visit the Facebook page. However, since Eastern Owl ltd generally or to a large extent has no influence on the data collected by Facebook and its processing by Facebook, we are currently unable to provide any conclusive information on the purpose and scope of the processing of your data by Facebook. However, we will monitor further developments in this regard and adapt this privacy policy accordingly if necessary.

    We would like to point out that you use this Facebook page and its functions within your own responsibility. This applies in particular to the use of interactive functionalities (e.g. commenting, sharing, rating).

    2. Name and address of the joint controllers

    a) The primary controller is:

    Facebook

    Meta Platforms Ireland Ltd.

    4 Grand Canal Square

    Grand Canal Harbour

    Dublin 2 Ireland

    b) The other controller is:
    Eastern Owl ltd
    18A/20 King street,
    Maidenhead
    United Kingdom
    Tel.: 01274 621992
    Email: info@eyecareatmorrisons.co.uk
    Website: www.eyecareatmorrisons.co.uk

    3. Contact possibilities of the data protection officer of the primary controller Facebook

    You can contact the data protection officer of the primary controller Facebook under the following link:

    https://www.facebook.com/help/contact/540977946302970

    4. Name and address of the data protection officer of the other controller
    You can reach the data protection officer of the other controller Eastern Owl ltd for 2.b) at:

    DataCo International UK Limited

    c/o One Peak Partners, 41 Great Pulteney Street 2nd floor

    London W1F 9NZ

    United Kingdom

    +49 89 7400 45840

    www.dataguard.co.uk

    5. Legal basis for the processing of personal data

    If the consent of the data subject is obtained for the processing of personal data, Art. 6 (1) (1) (a) UK GDPR serves as the legal basis for the processing of personal data.

    Art. 6 (1) (1) (b) UK GDPR serves as a legal basis for the processing of personal data required for the performance of a contract to which the data subject is a party. This also applies to processing operations required to carry out pre-contractual activities.
    If the processing of personal data is necessary to fulfil a legal obligation to which Eastern Owl ltd or Facebook is subject, Art. 6 (1) (1) (c) UK GDPR serves as the legal basis.

    If vital interests of the data subject or another natural person require the processing of personal data, Art. 6 (1) (1) (d) UK GDPR serves as the legal basis.
    If the processing is necessary to safeguard a legitimate interest of Eastern Owl ltd, Facebook or a third party and if the interests, fundamental rights and freedoms of the data subject do not outweigh the legitimate interest, Art. 6 (1) (1) (f) UK GDPR serves as the legal basis for the processing.

    6. Possibility of objection and removal

    The visitor has the possibility to withdraw his consent to the processing of personal data at any time (see also rights of the data subjects). If the visitor contacts us by email, he can object to the storage of his personal data at any time.

    The collection of data for the provision of the Facebook page and the storage of data in log files is mandatory for the operation of the Facebook page. Consequently, there is no possibility for the visitor to object.

    7. Rights of the data subject

    If personal data is processed by you, you are the data subject within the meaning of the UK GDPR and you are entitled to the following rights regarding those responsible:
    Right to information about your personal data stored at Eastern Owl ltd or Facebook;

    Right to correction, deletion or restriction of the processing of your personal data;
    Right to object to a processing that serves the legitimate interest of Eastern Owl ltd or Facebook, a public interest or profiling, unless Eastern Owl ltd or Facebook can prove compelling legitimate reasons for the processing that outweigh your interests, rights and freedoms, or the processing serves the assertion, exercise or defense of legal claims;

    Right to data portability;

    Right to complain to a supervisory authority;

    Right to withdraw your consent to the collection, processing and use of your personal data at any time with effect for the future.
    If you wish to make use of your rights, you can address your request to Eastern Owl ltd as well as Facebook. For this you can use for example the contact possibilities listed above. If you contact us, we will forward your request to Facebook as far as questions regarding the processing of Insights data are concerned. Facebook will respond to enquiries in accordance with our obligations under the Page Insights Supplement.

    II. PROCESSING OF PERSONAL DATA BY Eastern Owl ltd

    1. Purpose of the data processing
    Eastern Owl ltd maintains web profiles within social networks in order to communicate with interested parties and active users and to inform about our products, events and news.
    When you access our Facebook page (regardless of whether you are logged into your Facebook account or not), your browser transmits certain technical data to the web server for which Facebook is responsible. Facebook also uses so-called "cookies". Cookies are small text files that are stored in the memory of your device via your browser. Cookies set by Facebook are intended, among other things, to enable Eastern Owl ltd, as the operator of the Facebook page, to obtain statistics for the purpose of controlling the marketing of our activities, which Facebook compiles on the basis of visits to this page.

    2. Description and scope of data processing
    As the operator of the Facebook page, Eastern Owl ltd can use the Facebook Page Insights function, which Facebook makes available to us free of charge as an indispensable part of the user relationship, to obtain anonymous statistical data regarding visitors to our Facebook page. This data is collected by using cookies set by Facebook, which each contain a unique user code and that are stored by Facebook on the visitor's device. The user code that can be linked to the login information of those users that are registered on Facebook is collected and processed when they visit the Facebook Page.

    In particular, the Facebook fan page operator may receive demographic information provided by Facebook about its target audience - and thus the processing of that information - including trends in age, gender, relationship status and professional situation, information about the lifestyle and interests of its target audience, and information about the purchases and online purchasing behaviour of visitors to its site, the categories of goods or services that interest them most, and geographic information that informs it of where to conduct special promotions or organize events and generally enables it to target its information offering as effectively as possible.
    Although the visitor statistics compiled by Facebook are transmitted exclusively in anonymous form to Eastern Owl ltd as the operator of the Facebook page, the compilation of these statistics is based on the previous survey - using cookies set by Facebook on the visitor's device - and the processing of the personal data of these visitors for these statistical purposes. More information about Facebook Page Insights can be found at:

    https://www.facebook.com/legal/terms/information_about_page_insights_data

    https://en-gb.facebook.com/help/pages/insights

    It also provides information about the Facebook groups associated with our Facebook page. Due to the constant development of Facebook, the availability and processing of data is changing, so that we refer you for further details in this regard to the privacy policy provided by Facebook in the previous paragraph and subsequently under "PROCESSING PERSON-RELATED DATA BY FACEBOOK".

    We use this aggregated information to make our contributions and activities on our Facebook page more attractive to users. For example, we use the age and gender distributions for an adaptive customer approach and the preferred visiting times of the users to optimize the planning and timing of our postings. Information about the type of devices used by visitors helps us to adapt the contributions optically and creatively. In accordance with Facebook's Terms of Use, which each user has agreed to when creating a Facebook profile, we may identify subscribers and fans of the site and view their profiles and other shared information from them.

    In addition to this automatically collected anonymous data, we also process the data that you have voluntarily provided us with, e.g. comments on posts or contacts.
    If you click on the link eyecareatmorrisons.co.uk/privacy-policy (you are currently on this page), which is on the Facebook fan page of Eastern Owl ltd, you will be taken to a subpage of the Eastern Owl ltd website. Personal data is also processed on this page. You can find the privacy policy applicable to the website here: eyecareatmorrisons.co.uk/privacy-policy

    3. Data removal and storage duration
    Personal data will be deleted or blocked as soon as the purpose of storage no longer applies. Storage may also be necessary if provided for by European or national lawmakers in Union regulations, laws or other rules to which Eastern Owl ltd is subject. The data shall also be deleted or the processing shalle be restricted if a storage period prescribed by the aforementioned standards expires, unless it is necessary for further storage of the data for the conclusion or performance of a contract.

    III. PROCESSING OF PERSONAL DATA BY FACEBOOK

    How Facebook uses the data from visits to Facebook pages for its own purposes, to what extent activities on the Facebook page are assigned to individual users, how long Facebook stores this data and whether data from a visit to the Facebook page is passed on to third parties, is not conclusively and clearly stated by Facebook and is not fully known to us. However, we will monitor further developments in this regard and adapt this privacy policy accordingly if necessary. The following information is based on information publicly provided by Facebook regarding the processing of personal data when using Facebook products.

    1. Purpose of the data processing

    Facebook processes visitors' personal data according to its own specifications for the following purposes:
        Deployment, personalisation and enhancement of Facebook products;
        Provision of metrics, analysis and other Facebook services;
        Promotion of protection, integrity and security;
        Communication with Facebook users;
        Research and innovation for social purposes.

    For more information about Facebook's data processing purposes, please see the Facebook privacy Policy:
    https://en-gb.facebook.com/policy.php

    Further information on Facebook's legitimate interests with regard to the processing of personal data can be found here:
    https://www.facebook.com/about/privacy/legal_bases
    When you access our Facebook page (regardless of whether you are logged into your Facebook account or not), your browser transmits certain technical data to the web server for which Facebook is responsible. Facebook also uses "cookies". Facebook uses cookies, among other things, to provide Eastern Owl ltd as the operator of the Facebook page with statistics for the purpose of controlling the marketing of our activities. For more information about Facebook's use of cookies, see the Facebook Cookie Policy:  https://en-gb.facebook.com/policies/cookies/

    2. Description and scope of data processing

    a) What type of information does Facebook process?

    To provide Facebook products, it is necessary for Facebook to process information about visitors. The types of information that Facebook collects depends on how visitors use Facebook products. The following information can be processed by Facebook:

    Anything generated and provided by visitors and others, such as information about how the visitor uses Facebook products, information about transactions done on Facebook products, or information about the people, pages, accounts, hashtags, and groups with which the visitor is connected.

    Device information such as device properties, identifiers, network and connections, and cookie data.

    Partner information that allows advertisers, app developers and publishers to send information to Facebook through the Facebook business tools they use, including social plugins (such as the "Like" button), Facebook login or Facebook pixel. These partners provide Facebook with information about the visitor's activities outside Facebook.

    In addition, Facebook uses cookies that are set on the visitor's device when the Facebook page is accessed, regardless of whether the visitor is logged into his Facebook account or not. Facebook also processes the information stored in cookies when a person uses the Facebook services, services provided by other members of the Facebook corporate group, and services provided by other companies that use the Facebook services. In addition, other sites, such as Facebook partners and other third parties, may use cookies on Facebook Services to provide services to Facebook or companies advertising on Facebook. For more information about Facebook's use of cookies, see the Facebook Cookie Policy:
    https://en-gb.facebook.com/policies/cookies/

    When you access a Facebook page, the IP address assigned to your device is transmitted to Facebook. According to Facebook, this IP address is anonymized (for "German" IP addresses) and deleted after 90 days. In addition, Facebook stores information about its users' devices (e.g. as part of the "registration notification" function); Facebook may thus be able to assign IP addresses to individual users.

    If you want to avoid this, you should log out of Facebook or deactivate the function "stay logged in", delete the cookies on your device and close and restart your browser. Thus, information that Facebook can use to identifiy you is deleted. This allows you to use our Facebook page without revealing your Facebook account. When you access the interactive features of the page (like, comment, share, news, etc.), a Facebook login screen appears. After an eventual login, you will again be recognisable for Facebook as a specific user.

    For information on how to manage or delete existing information about you, please visit the following Facebook Support pages:
    https://en-gb.facebook.com/about/privacy

    For more information about the type of information that Facebook processes, please see the Facebook Privacy Policy:
    https://en-gb.facebook.com/about/privacy

    b) How is the information processed by Facebook shared with others?

    Facebook works with third-party partners who help Facebook deliver and enhance its products or use Facebook business tools to grow business. Facebook may share information with the following third parties:
        Partners who use Facebook analysis services;
        Advertisers;
        Partner for metrics;
        Partners who offer goods and services in Facebook products;
        Vendors and service providers;
        Researchers and scientists;
        Law enforcement authorities or legal inquiries.

    For more information about the information that Facebook may share with third parties, please see the Facebook Privacy Policy:
    https://en-gb.facebook.com/about/privacy

    c) How does Facebook process and transmit data as part of its global services?

    Facebook shares information worldwide, both internally between Facebook companies and externally with its partners, as well as with those individuals or organisations with whom the visitor connects around the world and with whom the visitor shares something. Data may also be transferred to and processed in the USA or other third countries that do not have an adequate level of data protection. In this regard, Facebook uses standard contractual clauses approved by the European Commission or relies on the European Commission's adequacy decisions regarding certain countries.

    For more information about Facebook data submissions, please see the Facebook privacy Policy:
    https://en-gb.facebook.com/about/privacy

    3. Data removal and storage duration

    Facebook stores data until it is no longer needed to provide its services and Facebook products, or until the user's Facebook account is deleted, whichever comes first. This is a case-by-case determination and depends on such things as the nature of the data, why it is collected and processed, and the relevant legal or operational storage needs.

    For more information about data erasure and retention times, please see the Facebook privacy Policy:
    https://en-gb.facebook.com/about/privacy

    For more information about how long cookies set by Facebook are stored, see the Facebook Cookie Policy: https://en-gb.facebook.com/policies/cookies/

This privacy policy has been created with the assistance of DataGuard.

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